The Importance of Branding

Branding is a complex process that requires careful planning and calculated approach. Ideally, you should have your branding strategy worked out before you launch your online store to avoid working backwards to try to aligned your store with customer expectations. A strong brand is easy to relate to and draws on values that resonate well […]

What is Strategy? Definition, Components & Examples

The success of any business is determined by the effectiveness of the strategy it follows. A strategy explains how a company plans to compete in a market and how it intends to grow at a profit. Businesses worldwide sell goods and services in competitive markets that require them to increase the value for owners and […]